Adobe Analytics Implementation for websites and app

Adobe Analytics Implementation - DataVinci

We provide Adobe Analytics Implementation for both Websites as well as mobile Apps. The implementation will cover setting up the report suites, setting up tracking of marketing campaigns. Tracking of all relevant pages and links and other custom solutions like video tracking through Adobe Heartbeat tracking.

We provide tracking through both the legacy implementation methods or through Tag Managers like Dynamic Tag Manager(DTM) or Tealium

DataVinci provides solution for both Fresh implementations as well as Audit of Existing implementation. Find out more :

New Adobe Analytics Implementation

New Adobe Analytics Implementation
Logo for fresh and new Adobe Analytics implementation
What is in it:

We will collaborate with all the key people from Marketing, Product development and Operation teams to :

  • Identify the Business Objectives of the Digital Assets
  • Identify the Key Performance Indicators
  • Understand and document the IT governance policies and processes relevant for deployment of Digital Analytics
  • Understand and document the reporting requirements
  • Preparation of solution documents
  • Documentation of Technical specifications
  • Hands on assistance to developers for deployment of solution
  • Data architecture planning and support.
Design:
DataVinci provides a wide range of implementation services designed to provide the greatest return on investment. By optimizing implementation through standardized processes and technological automation We help our clients create sustainable, repeatable processes to eliminate the natural chaos that can exist between all of the touch points found within a “move-to-production” model.
Why Us:

Our team has Adobe Certified Analytics experts who have led and participated in multiple complex and comprehensive digital measurement system-deployments in their professional experience. We have both – the right experience and the technical knowledge required to save your business significant costs and headaches.

Methodology:
  1. KPI Discovery
  2. Site/App Architecture Audit
  3. Defining the implementation strategy
  4. Tag Placement and Tool Configuration
  5. Tags and Report Validation
  6. Define Implementation roadmap
  7. Data Governance setup

Adobe Analytics Implementation Audit

Audit of existing implementation
Logo for Audit of existing implementation
During the Adobe Analytics Audit, DataVinci will help you understand:
  • How your Adobe Analytics implementation compares to that of your peers
  • How your existing digital measurement efforts are creating tangible business value
  • What percentage of your Adobe Analytics investment is being used appropriately
  • Which areas of improvement in Adobe Analytics are likely to produce the greatest gains
Design :

The Adobe Analytics Audit engagement is designed to help you maximize your investment in Adobe Analytics. During this engagement you will work directly with Sanmeet Singh Walia, Adobe Certified Analytics Architect and Founder of DataVinci. The goal is to evaluate and dramatically improve your use of the Adobe Analytics web analytics solution. Sanmeet Singh Walia has helped clients across the globe audit and improve their Adobe Analytics implementations. Through his Analytics assignments he has individually generated millions in profits for the various organizations he has worked with.

Why Us:

We offer end-to-end implementation service using most of the leading Tag Management Solutions in the industry (Ensighten, Adobe DTM, SuperTag, Tealium and BrighTag) starting from business requirements definition to solution design reference creation to actual implementation and post implementation support.

At DataVinci, we use our exhaustive experience to create a proprietary Adobe Analytics Audit framework that encompasses the “best practices” we see across the most successful companies. Our Adobe Analytics Audit allows us to rate or score any SiteCatalyst implementation, regardless of maturity or industry vertical and make strategic recommendations for improvement.

Methodology:

During the Adobe Analytics Audit, DataVinci will review your primary dataset and score it against our Adobe Analytics Audit framework. While our Adobe Analytics Audit framework has over 100 different elements, we tailor our assessment to each client’s specific needs and vertical market.

Tag Management Service Offerings

Tag Migration :
  • TMS Vendor comparison based on the requirements
  • Migration of the code base from website to TMS solution or, from one TMS to other
  • Coordination with stakeholders for clarification on data sources to capture the data in web analytics tools
  • Tweaking the tracking codes while migrating the tags
Support :
  • Writing data binding expression to scrape the data from the webpage
  • Writing logic and implementing codes
  • Using the existing data layers to capture the required data points
  • Implementation of advertising tags and beacons
Maintenance :
  • Understanding the problems with the data in the reports based on the data check-ups or briefing from client
  • Troubleshooting the issues from technical side
  • Coordinating with the product support team if required
  • Enhancements to the current implementation setup
  • Fixing and testing the results
Benefits of a using a Tag Manager for Analytics implementation:

The rapid growth of third party marketing and tracking pixels have become an operational bottleneck as the in-house IT teams need to implement, maintain, and upgrade at the page level.The traditional non-tag management approach is heavily dependent on the IT teams and their schedules, which often delays the tracking of the important advertising campaigns.

Over these years, there has been a significant surge in the demand for Tag Management Services in the industry. With the use of Tag Management Solutions, the effort involved in deploying, maintaining, and upgrading the tags has reduced significantly. The percentage of errors is also dramatically minimized. The usage of TMS on the website has transferred a lot of control from the IT to the Marketing team.

If you have any questions or you just want to consult over you analytics implementation please feel free to write to us a Sanmeet@DataVinci.in