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Market Basket Analysis With Google Analytics Data

  • Posted by datavinci
  • On February 1, 2019
  • 0 Comments
  • Google Analytics, Machine Learning with Digital Analytics, Machine Learning with Google Analytics, Market Basket Analytics
Market Basket Analysis with Google Analytics Data is one fusions of Digital Analytics and Machine Learning The data is easily available and it is fairly easy to clean. In this post I will share steps to present steps on how to do that. I am starting first with the code and its logic. And later […]
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How to enhance Google Adwords and Analytics Integration

  • Posted by datavinci
  • On March 16, 2018
  • 0 Comments
  • Google Adwords, Google Adwords and Analytics integration, Google Analytics
Google Adwords and Analytics Integration- What is the objective of the blog post – In this post you will learn how to customize your Google Adwords and Analytics Integration to link your campaign information to other areas of your site apart from landing page and conversion. How it makes life easier – With standard integration, […]
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What is an affiliate website

  • Posted by datavinci
  • On February 26, 2018
  • 0 Comments
  • Google Adwords, Google Adwords and Analytics integration, Google Analytics
Have you been researching affiliate marketing? Maybe you’ve heard it’s a great way to make money online and are interested to learn more about what is an affiliate website. Or maybe you want to know how you can make your own income producing affiliate website today. People want to know about affiliate marketing and how […]
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Analytics with React-Redux SPAs and Google Tag Manager

  • Posted by datavinci
  • On November 15, 2017
  • 0 Comments
  • Google Analytics, Google Analytics implementation, Google Tag Manager, GTM, React, Redux
React-Redux has become a hugely popular web development combo, but there aren’t too many guides out there on how to sprinkle in analytics. Most implementations require some modification to your app’s code, often with analytics specific business logic. The most common pattern seems to be with redux middleware, which definitely is a step in the […]
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Non-Interaction Events in Google Analytics

  • Posted by datavinci
  • On November 9, 2017
  • 0 Comments
  • Google Analytics, Google Analytics implementation, Google Tag Manager, Non Interaction events
So what are Non-Interaction Events in Google Analytics? You already know about event tracking in Google Analytics and using it for everything from downloads to video plays. Maybe you’re using jQuery or Google Tag Manager to capture events. One thing to note about events is that, by default, events affect the bounce rate. That is, if a user lands on a […]
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FireBase Analytics Vs Google Analytics

FireBase Analytics Vs Google Analytics

  • Posted by datavinci
  • On November 7, 2017
  • 0 Comments
  • App Tracking, Firebase Analytics, Google Analytics
Why FireBase Analytics ? Because FireBase Analytics was created exclusively for apps. There is a reason why a lot of app development companies invest on creating in-house analytical tools rather use vendor solutions. Most digital analytical tools including Google Analytics were created in a “pre-mobile app” era. A majority still cater primarily to website architectures. […]
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Bucket Testing

  • Posted by datavinci
  • On November 7, 2017
  • 0 Comments
  • AB testing, Digital Analytics, Personalization, Website Optimization
What Is Bucket Testing? Bucket testing (sometimes referred to as A/B testing or split testing) is a term used to describe the method testing two versions of a website against one another to see which one performs better on specified key metrics (such as clicks, downloads or purchases). There are at least two variations in each test, a […]
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