What is Conversion Rate Optimization?
Changes in website efficiency can dramatically improve the profitability of your online marketing programs. Conversion Optimization (or Conversion Rate Optimization or CRO) is the science and art of getting a higher percentage of your web visitors to take action and becoming a lead or customer.
Science: you cannot simply “guess and hope” which changes to your web pages will achieve a higher conversion rate.
Instead, DataVinci’s experts develop and test valid hypotheses, run controlled tests, and evaluate results to lock in the improvement.
Art: a statistician or engineer alone cannot create the visuals and messaging that engage your web visitors.
DataVinci’s organic and structured process creatively applies learning from thousands of test results to test only the best variations on your website.
We’ll do all of the work for you
As a DataVinci client, you will get the full-service optimization solution for the best results from A/B/n split and Multivariate tests – including web analytics, design, copywriting, development and implementation.
You get test results that statistically prove which website or landing page variation gives you maximum conversions.
With DataVinci, you can significantly improve your conversion rate without adding extra work for your web or marketing teams.
1. Strategy. We help our clients run higher quality experiments and identify higher value segments, ensuring each test generates actionable insights regardless of lift.
2. Resources & more complex testing. We help our clients move beyond testing simple elements, by alleviating resource constraints and covering skill gaps.
3. Velocity. We help our clients test faster and smarter, running fewer tests that yield better results.
4. Repeatable, structured process. We help our clients build a culture of experimentation and elevate existing testing and personalization with powerful process.
5. Accelerated growth. We enable our clients to hit the ground running and prove the ROI of optimization quickly. We are specialists who work effectively and efficiently.
6. We show you new opportunities. DataVinci’s Abandonment Analytics provides a new perspective on shopper behavior. We will walk you through our unique KPIs and give you some brilliant optimization ideas.
7. We present new ideas. In addition to our DIY optimization tips, our conversion rate optimization experts identify new ways to increase your profit per visitor using our Conversion Optimization Platform. We’ll give you a beautiful strategy deck to circle around your office.
8. We build your custom campaigns. Our team of designers, developers, copywriters, and marketers work together to build out the perfect conversion rate optimization strategy and give you a sandbox for you and your team to test, comment and approve.
9. We review, tweak and optimize. Campaign launch is just the beginning. Our team actively measures your campaign’s success to identify split test winners and conceptualize new conversion rate optimization strategies to evolve with your shoppers’ behavior.
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