Hello, Hope you are doing sensational today. In this post, yours’ truly is going to teach you how to install Facebook pixel through Adobe Launch.
Now, before commencing the meat of the topic, I am assuming that you have at least basic familiarity with Adobe Launch or any other tag management system.
So *Drums Roll* Lets begin
What is Facebook Pixel?
Facebook pixel is an analytics tool that helps in measuring the outcome of your advertising on Facebook by understanding the user activity or navigation on the website.
It helps mainly in conversion tracking, optimization and re-marketing.
From tying conversions back to your Facebook ads to tracking events, actions taken on your site, all of this is done by Facebook pixel.
Why should you use Facebook Pixel?
Facebook is a major social media platform that can drive a great deal of traffic to your website. By using Facebook pixel, you will collect insightful data regarding actions and conversions that result from Facebook traffic.
One of the great things about Facebook Pixel is that it can be implemented on your site in many different ways, and with Adobe Launch there is an inbuilt extension to do just that.
So now, I think you might have got a basic context on the topic and we can go ahead with the process.
Extensions in Adobe Launch
An extension is an integration built by Adobe. If you think of Launch as an operating system, extensions are the apps that you install so Launch can do the things you need it to do.
Our first step will be to install the Facebook extension in Adobe Launch.
Post extension installation, put the Facebook Pixel ID within the interface of Facebook Pixel extension.
Once the extension has been installed it will show only the configure option like below:
The Facebook Pixel window will look like image below. Here you will have to enter your pixel ID which can be generated through Facebook Ads. We already have it in our case.
Click “Save” after adding the ID.
So now, you have configured the Facebook pixel extension. To send Facebook data based on the user behavior on our digital asset, we will need to set rules in Launch which will detect the key user actions and send the data accordingly to Facebook.
Sounds cool? Okay. Let’s move forward and complete this.
To add a new rule, click on “Rules” from the top banner and select “Add Rule”. This will open up the Create Rule interface.
Here put in the Rule Event and Conditions according to your requirements/goals.
For example I don’t want the above pixel to fire on page 2 of the site. So, I’ll put the condition like this.
Now open “Action Configuration” .
In this select Facebook Pixels from Extension and choose Action type based on your objective.
For example I want to select “Send Page View” as my type. This will get fired when my above set condition is met.
In the end Keep Changes and Publish the rule.
You will not see this data in Adobe Analytics, but rather in your Facebook Ads Manager account.
Using Launch you can configure the extension for just one facebook pixel id. If in case you are using multiple Facebook instances, you need to use custom html scripts instead of extensions in Adobe Launch.
If you need help with this, then we are a crazy team of Google and Adobe Certified Analytics Experts who eat, breathe, sleep and dream Analytics. And we’ve made it our purpose and passion to electrify your business’s potential through Analytics.
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