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Trigger Groups in Google Tag Manager. What’s new in this?

  • Posted by Jay Sankhla
  • On July 4, 2019
  • 0 Comments
  • Digital Analytics, event trigger, Google Analytics, Google Tag Manager, google tag manager update, GTM, GTM update, scroll depth trigger, tags, trigger groups, trigger type
Trigger Group is the new update in Google Tag Manager which is present in trigger type and can be added to tags. This interesting feature allows a tag to match multiple trigger conditions by establishing a grouping among those triggers. This won’t fire the tag until every trigger in the group has fired at least […]
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Nary_Max?…What is it & Why it’s important

  • Posted by Garima Mathur
  • On June 28, 2019
  • 0 Comments
  • data studio, data visualization, Datavinci, Digital Analytics, Google Analytics, Nary_max, Web analytics
A blog on Nary_Max! So, I have a simple question……Why do we use Google DataStudio? (Hint….the answer’s not the fact that its free) Is it to show data and its different visualizations in a beautiful aesthetic format? Yes Is it to show data  in a more dynamic and organized way, thus helping in analysis and […]
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How to capture scroll depth of web page using Google Tag Manager (GTM)?

How to capture scroll depth of web page using Google Tag Manager (GTM)?

  • Posted by Shadab Ahmad
  • On March 25, 2019
  • 0 Comments
  • Digital Analytics, Google Analytics, Google Tag Manager, scroll depth trigger
In this post I’ll cover one of the recent releases for Google Tag Manager, which is setting trigger based on Scroll Depth. I will also provide step by step explanation on how you can implement various tags based on how deep the users usually navigate through your various web pages Combining scroll depth trigger with […]
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How to change the font size of axis and data label for charts in Google Data Studio?

How to change the font size of axis and data label for charts in Google Data Studio?

  • Posted by Shadab Ahmad
  • On March 12, 2019
  • 0 Comments
  • Axis labels, Data Labels, Font Size, Google Analytics, Google Data Studio
In this post you will learn about the recent release in Google Data Studio regarding font size settings of axis and data label of the charts and how you can use it to make your dashboard more aesthetic. Now you don’t need to put strain on your eyes to see small labels as you can […]
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Market Basket Analysis With Google Analytics Data

  • Posted by datavinci
  • On February 1, 2019
  • 0 Comments
  • Google Analytics, Machine Learning with Digital Analytics, Machine Learning with Google Analytics, Market Basket Analytics
Market Basket Analysis with Google Analytics Data is one fusions of Digital Analytics and Machine Learning The data is easily available and it is fairly easy to clean. In this post I will share steps to present steps on how to do that. I am starting first with the code and its logic. And later […]
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How to enhance Google Adwords and Analytics Integration

  • Posted by datavinci
  • On March 16, 2018
  • 0 Comments
  • Google Adwords, Google Adwords and Analytics integration, Google Analytics
Google Adwords and Analytics Integration- What is the objective of the blog post – In this post you will learn how to customize your Google Adwords and Analytics Integration to link your campaign information to other areas of your site apart from landing page and conversion. How it makes life easier – With standard integration, […]
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Analytics with React-Redux SPAs and Google Tag Manager

  • Posted by datavinci
  • On November 15, 2017
  • 0 Comments
  • Google Analytics, Google Analytics implementation, Google Tag Manager, GTM, React, Redux
React-Redux has become a hugely popular web development combo, but there aren’t too many guides out there on how to sprinkle in analytics. Most implementations require some modification to your app’s code, often with analytics specific business logic. The most common pattern seems to be with redux middleware, which definitely is a step in the […]
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Non-Interaction Events in Google Analytics

  • Posted by datavinci
  • On November 9, 2017
  • 0 Comments
  • Google Analytics, Google Analytics implementation, Google Tag Manager, Non Interaction events
So what are Non-Interaction Events in Google Analytics? You already know about event tracking in Google Analytics and using it for everything from downloads to video plays. Maybe you’re using jQuery or Google Tag Manager to capture events. One thing to note about events is that, by default, events affect the bounce rate. That is, if a user lands on a […]
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FireBase Analytics Vs Google Analytics

FireBase Analytics Vs Google Analytics

  • Posted by datavinci
  • On November 7, 2017
  • 0 Comments
  • App Tracking, Firebase Analytics, Google Analytics
Why FireBase Analytics ? Because FireBase Analytics was created exclusively for apps. There is a reason why a lot of app development companies invest on creating in-house analytical tools rather use vendor solutions. Most digital analytical tools including Google Analytics were created in a “pre-mobile app” era. A majority still cater primarily to website architectures. […]
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Google Tag Manager (GTM) for mobile apps

Google Tag Manager (GTM) for mobile apps

  • Posted by datavinci
  • On November 6, 2017
  • 0 Comments
  • Digital Analytics, Google Analytics, Google Tag Manager, Mobile App Analytics
Google Tag Manager (GTM) for Mobile Apps was first announced in August this year and has some great implications for app developers. Perhaps most notably, the product has the potential to overcome one of the most critical challenges in the business: pushing updates to the user base without having to publish a new version on the app marketplace. […]
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