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Google Tag Manager (GTM) for mobile apps

Google Tag Manager (GTM) for mobile apps

  • Posted by datavinci
  • On November 6, 2017
  • Digital Analytics, Google Analytics, Google Tag Manager, Mobile App Analytics
Google Tag Manager (GTM) for Mobile Apps was first announced in August this year and has some great implications for app developers. Perhaps most notably, the product has the potential to overcome one of the most critical challenges in the business: pushing updates to the user base without having to publish a new version on the app marketplace. […]
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