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Non-Interaction Events in Google Analytics

  • Posted by datavinci
  • On November 9, 2017
  • Google Analytics, Google Analytics implementation, Google Tag Manager, Non Interaction events
So what are Non-Interaction Events in Google Analytics? You already know about event tracking in Google Analytics and using it for everything from downloads to video plays. Maybe you’re using jQuery or Google Tag Manager to capture events. One thing to note about events is that, by default, events affect the bounce rate. That is, if a user lands on a […]
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